Nike
Acquired
The Early Days of Nike: Vision and Struggles
This chapter explores Phil Knight's ambitious attempts to establish his running shoe company, highlighting his overly optimistic vision of a $1 billion market in the U.S. as he secures a partnership with Bowerman. It details the challenges of sourcing shoes from Onitsuka, his initial sales strategies, and the financial hurdles faced while growing the brand. The narrative emphasizes the entrepreneurial spirit essential in navigating the early complexities of launching Nike.
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