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Mentioned in 1 episodes
Just Do It
The Nike Spirit in the Corporate World
Book • 1994
In 'Just Do It: The Nike Spirit in the Corporate World', Donald R. Katz provides a comprehensive and engaging account of Nike's transformation from a small startup to a global sports powerhouse.
The book starts with the origins of Nike, tracing back to the handshake deal between Bill Bowerman and Phil Knight, two track and field coaches at the University of Oregon.
Katz explores Nike's innovative design, marketing campaigns, and endorsement deals that helped the company stand out against competitors like Reebok and Adidas.
He also delves into the controversies Nike faced, such as sweatshop allegations and athlete doping scandals.
The book highlights Nike's unique approach to business, focusing on creating a brand with a distinct identity and emotional appeal, and how this approach has contributed to its success and cult-like following among consumers.
The book starts with the origins of Nike, tracing back to the handshake deal between Bill Bowerman and Phil Knight, two track and field coaches at the University of Oregon.
Katz explores Nike's innovative design, marketing campaigns, and endorsement deals that helped the company stand out against competitors like Reebok and Adidas.
He also delves into the controversies Nike faced, such as sweatshop allegations and athlete doping scandals.
The book highlights Nike's unique approach to business, focusing on creating a brand with a distinct identity and emotional appeal, and how this approach has contributed to its success and cult-like following among consumers.
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David Rosenthal
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Nike
