Nike
Acquired
Nike's Evolution: From Retail to Global Outsourcing
This chapter explores the evolution of Nike’s business model since the 1970s, focusing on its reliance on retail chains and the shift towards global outsourcing. It highlights the complexity of Nike's labor practices and the ethical challenges faced, particularly in light of past controversies over child labor and working conditions. Key strategies, including innovative marketing and athlete sponsorships, showcase Nike's transformative growth while questioning corporate moral responsibilities.
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