12min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Navigating Financial Challenges: The Nike Journey

This chapter examines the financial struggles and innovative strategies that shaped Nike's early success, focusing on the aggressive debt strategy that necessitated rapid growth. It highlights key moments, such as the shift from Blue Ribbon Sports to Nike and the pivotal role played by Japanese trading companies in securing funding. Personal sacrifices, strategic negotiations, and the founder's determination are showcased as essential elements in overcoming obstacles and establishing a globally recognized brand.

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