Swoosh: The Unauthorized Story of Nike, and the Men who Played There

This book provides an entertaining and informative account of Nike's history, drawing on inside information, interviews, and archival material.

It explores how Phil Knight, a long-distance runner and Stanford MBA graduate, transformed a small company called Blue Ribbon Sports into the global brand Nike.

The authors delve into the company's early days, its key figures such as Bill Bowerman, and the cultural and business factors that contributed to its success and challenges.