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12min chapter
Nike
Acquired
Nike's Footwear Dominance and Market Strategies
This chapter explores the immense significance of footwear within the athletic market, highlighting the footwear sector's revenue dominance over apparel. It analyzes Nike's strategic positioning, market share in basketball, and innovative marketing tactics, such as sponsorships and high-profile events like 'Breaking Two.' The discussion also delves into Nike's manufacturing practices, contrasting domestic production with outsourced assembly, underscoring the complexities of global footwear manufacturing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode