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15min chapter
Nike
Acquired
The Evolution of the Jordan Brand
This chapter explores the complex negotiations and growing partnership between Michael Jordan and Nike, resulting in the creation of the highly successful Jordan brand. It highlights the brand's remarkable growth, its cultural impact, and how strategic endorsements rejuvenated Nike's image post-2000. The chapter also discusses Nike's technological transformations and shifts in marketing strategy that cemented its success in the sports apparel industry.
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