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8min chapter
Nike
Acquired
Nike's Evolution: From Distribution to Innovation
This chapter explores Nike's transition from distributing Onitsuka Tigers to establishing its own brand through innovative sneaker designs like the Waffle Trainer. It highlights the importance of athlete relationships, particularly through the roles of Bill Bowerman and Steve Prefontaine, in shaping Nike's identity and marketing strategies. The discussion also covers revolutionary retail practices introduced by Phil Knight, which helped secure Nike's success in the competitive sports market.
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Discover
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