Dan Kennedy's Magnetic Marketing Podcast Using Personality, Persona & Stories To Keep Customers Interested
5 snips
Mar 24, 2023 AI Snips
Chapters
Transcript
Episode notes
Human Interest Maintains Customer Engagement
- Long-term customer interest requires more than good products or service; human interest and personality matter deeply.
- Comic book strategies of character reinvention offer marketing lessons for keeping customers engaged over years.
Use Nostalgia to Build Loyalty
- Use nostalgia to connect emotionally with customers, especially older demographics.
- Nostalgia creates warm feelings that translate to affinity and loyalty toward your business.
Build a Persona for Marketing
- Create a marketing persona based on your target audience and exaggerate real personal traits.
- Avoid a faceless corporate brand; personality-driven marketing resonates better and attracts more interest.