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Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Body Language in Infomercials
The site and sound is integrated just as it is for a speaker on stage however people will watch TV like they sit in an audience. The speech on the stage gives us the benefit of no clicker in hand so we're really fighting the same battles to get attention early create interest and then to hold and sustain interest all the way through. Body language matters where message matters and the biggest principle is not to underestimate the difficulty of the task.
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