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Using Personality, Persona & Stories To Keep Customers Interested

Dan Kennedy's Magnetic Marketing Podcast

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How to Create a Speech That Sells

You yourself have sold over eight hundred fifty thousand dollars in a single platform presentation. You say one of the secrets for having this amazing speech is that people must have their truths taken away from them before you can exert influence. People have a belief system pretty much about everything most people have it about many things with hardly anything to base it on. We're really trying to get clarity about their belief system has it applies to topic X or to product A and then those things that are in our way that would prevent a person from accepting our proposition based on their ingrained belief systems we've got to find a way to blow that up I'm forever indebted to you for helping me to do that but you yourself

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