The Importance of Personality in Business

There are character profiles repeatedly appearing and succeeding in fiction that reoccur. Most real people fit one of them and then can exaggerate that those aspects of themselves to make themselves even more colorful within that frame. If you look at what how hefter built his character some of that is hefter exaggerated and some of it is quite fictionalized so I think there's a number of factors you have to consider but the one thing that is beneficial for people to understand is that a face a human a an interesting human is a much easier thing to market and promote than  a nameless faceless corporation or a a corporate brand or a you know an institutional voice.