The Importance of Storytelling in Business

A lot of business owners have and don't use their origin story which is a way of explaining why I'm here other than just to exchange a box of stuff for your money. It shouldn't matter in many kinds of businesses to anybody, but subconsciously unconsciously emotionally most people care a lot about those sorts of things. So the origin story is what enables that emotional need of the prospect or consumer to be met  and it provides an acceptable understanding of why we are herewhy we're in this businessWhy we're doing the thing we're doing and why we're doing it the way we do it.