Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
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The Value of Nostalgia for Seniors
"I would absolutely own and drive a classic car prominently placed in front of my office for everybody coming to an appointment to see because everybody has a reaction to it above age 50 at 55 and 60 everybody has car stories" "The older the person is the more profound and enthusiastic and delighted and fascinated is the reaction so I think marketers particularly those that are aiming at boomers and seniors ought not underestimate the value of nostalgia yeah"
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