The Importance of Staying Interesting in Your Business

In the September infomarketing letter you say Superman's greatest danger is not Kryptonite or supervillains but the only enemy that can bring about his permanent demise is not being interesting. Can you talk a little about that strategy? Well I think it's important really for people in any business all the way down to the ordinary millionaire next door type business. Even that it's very hard for any of us to keep people interested in us and our businesses over long periods of time purely based on doing what we're supposed to do.