Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
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The Importance of Airbrushed Memories in Marketing
Marketers leave a lot of opportunity behind by not appealing to people's nostalgia for places and things that are part of their youth or they're now enhanced airbrushed memory of youth. Disney one of the big friends at Disney is a significant growth in merchandise that is quote-quote vintage and bringing back the way the characters were presented in the 1950s rather than what they are now. You have these benchmark events and days and times Pearl Harbor day you know that means things to people that can be leveraged.
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