Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
00:00
How to Make Maximum Money in Minimum Time
At age eight I've got him starting his first business and you know building it up by hook and crook and hard scrabble and sacrifice. He is the heroic version of every one of his potential clients for real. The origin story ultimately gives him a mission reason for doing what he is doing. That's a universally applicable kind of story that really everybody ought to have and everybody ought to use Susan thank you very very much Thank you for listening to the magnetic marketing podcast with Dan Kennedy.
Transcript
Play full episode
