The Importance of Human Interest in the Information Business

The idea of interest and having customers interested in the human behind the business is I think an outstanding if not essential way to achieve differentiation. As to the strategy for that it really is if you look at the comic book world and maybe more specifically the really long enduring superheroes that keep getting refranchised in movies and in television. There is a brand new book out about Marvel that just came out I think this month or last month that does an excellent job of explaining all this.