Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
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The Cultural Penetration of the Batman Origin Story
If you take away Batman's origin story which for those who don't know succinctly summarized is young Bruce Wayne with parents leaving theater. Robert leaps out and in front of boy execute executes both mom and dad. This now sends him into a essentially a revenge has justice mode. We really underestimate the danger of making no sense to people when we don't have a good origin story beyond that a lot of times the origin story is really really useful in in in bonding as differentiation.
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