The Power of Nostalgia in Marketing

By 2017 over 50% of all adult consumers in the United States will be over the age of 60 and more than 70% of the discretionary spending will be in their hands. The advertising world tends to want to go young because it is a creative place and it is heavily populated with young creatives but the demographic trends and the follow the money mandate tells us that we really need to pay attention to and we need to be adept at doing business. I think most business owners don't use nostalgia enough so what are some of the ways we can inject more of it into our marketing.