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Using Personality, Persona & Stories To Keep Customers Interested
Dan Kennedy's Magnetic Marketing Podcast
The Worst Way to Skip It
We don't really want antagonism but we do want them to severely question if not set aside their long held belief that is now in the way of us selling them. If you skip over the step of figuring out these belief system issues and figuring out how to leverage the ones that favor you then really any speech structure or sales structure you're going to use attention interest desire action, he says. "I've seen a whole lot of others die with it"
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