Metamuse

65 // Trademarks with Josh Gerben

Sep 29, 2022

01:10:49

Creator website

Highlights

AI Chapters

Episode notes

Brand Equity

02:13

Do You Need Referrals to Grow a Service Business?

02:08

How to Write the Language for a Trademark Application

02:35

Introduction

2min

You Know, You're Going to Start Your Own Law Firm

2min

Do You Need Referrals to Grow a Service Business?

2min

Is There a Calendly Link in Law Firms?

3min

How Do You Get Referrals From Outside Clients?

2min

What Is a Trademark?

2min

Why Do You Need a Trademark?

2min

How Much Does It Cost to File a Trademark?

4min

Using the TM Before Filing a Trademark Application

2min

10.

X Is a Registered Trademark of Dust and Such Corp.

4min

11.

Musa's Journey on the US Trademark Search

5min

12.

The Importance of Brand Equity in a Product

4min

13.

What's the Standard for Customer Confusion?

3min

14.

Is the Software Industry Still New?

3min

15.

How to Write the Language for a Trademark Application

3min

16.

How to Communicate With Your Clients in the Field

6min

17.

Brand Equity

2min

18.

The Defensive Nature of Software Patents

5min

19.

What's the Difference Between Logos and Words in a Trademark?

4min

20.

What's the Cost of Registering a Trademark?

5min

21.

Do You Have a Brand Equity Issue?

3min

22.

What's Next for Small Business Owners?

2min

As a product creator, how do you prevent confusion with other similarly-named products in the market? Josh is an intellectual property attorney specializing in trademark law. He joins Mark and Adam to discuss why trademarks exist to protect consumers, not businesses; the legal differences between ™️, ®, wordmark, and logomark; patent trolling and trademark bullying; and the APIs used to monitor trademark databases. Plus: the trademarks of Apple, Monster Energy, and LeBron James.

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