65 // Trademarks with Josh Gerben
Metamuse
00:00
X Is a Registered Trademark of Dust and Such Corp.
Marketing expert: Trademark symbols look great when I see them and we advise clients to use them. He says there's a policing requirement with a trademark in that if you don't police the marketplace, it will erode your rights over time. Markers can enhance damages and awards should you have to sue somebody in federal court.
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Transcript
