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65 // Trademarks with Josh Gerben
Metamuse
The Importance of Brand Equity in a Product
Mark O'Mara: People put a lot of value in the names that really sometimes they shouldn't until they actually build the brand equity into the name. For me, getting the right name on a project on a company on whatever it is, as Mark said, it feels right. And then I am actually more motivated to invest myself in it and build that brand equity.
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