65 // Trademarks with Josh Gerben
Metamuse
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Musa's Journey on the US Trademark Search
Muse is a short English word. Musa wanted to have a good name both for the business and for the sort of psychological value of saying it for the next five years or whatever. The chances that there's going to be a completely clear path are pretty slim, so that where the challenge comes in between what's good for marketing versus what's good legal. So I'm really glad that we did try to pursue the single word. That was like the cut of me.
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