4min chapter

Metamuse cover image

65 // Trademarks with Josh Gerben

Metamuse

CHAPTER

What's the Difference Between Logos and Words in a Trademark?

The Gurbin trademark library TM is a project that the company launched in 2020. It was just something we thought was kind of cute and catchy and was an easy solution to what to call it. But yeah, this was, you know, a name that did not have the elements of uniqueness that one might really want if you were coming up with a super unique brand name. We wanted to call it something that would make sense and people would understand what it was.

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