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65 // Trademarks with Josh Gerben
Metamuse
Brand Equity
Roxanne Jones: Part of your job as a startup is to de-risk. You want to find out if it's going to work before you do a deeper investment. So, for me, I knew the muse, because it's this short English word, could be tricky. She says filing trademark applications actually lowers risk over time. "You've seen the explosions at this point, right? You know what you're dealing with"
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