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65 // Trademarks with Josh Gerben
Metamuse
Why Do You Need a Trademark?
Heinz, which started as a jarred pickle business, later went to there now what they're known for with ketchup. The big innovation there was that you had these door-to-door salesman selling canned foods. And Heinz came up with the idea of I'm going to put my name on it in a very particular typeface and a very particular kind of recognizable color scheme.
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