How to Write the Language for a Trademark Application

Early stage products, especially things that come out of a research world like us, is actually hard to even explain what it is that you do in the beginning. So certainly, we can't talk about tools for thought in our application. That's not going to make sense to someone here. You need to talk very about really well established patterns and maybe also about the customer who's the person that actually buys this. We have inside jokes as trademark attorneys. One of the biggest ones is when you're talking to a client and they're throwing all the industry jargon at you to try to explain what they're doing.