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65 // Trademarks with Josh Gerben
Metamuse
The Defensive Nature of Software Patents
Marketing expert: "I do really think of this as a defensive activity" He says software is easy to copy, but it's harder to fight back against that. Marketers can use the registration to elbow their way into third party platforms like App Store and Google Play. But trademark trolling isn't much of an issue in trademarks, he says.
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