How to Communicate With Your Clients in the Field

The trademark application triggers, I don't know, the right way to put it, go into a public database. This is something where anyone who wants to get notified will find out that you've filed this application. You can also be notified just based on an algorithm if somebody files something that's similar to your trademark to trigger a notification to you. The interesting thing about the trademark office, at least from a government perspective, is it's the most government 2.0 out there in the sense that the data are publicly available and downloaded every single day. We actually have a section of our website that you go to daily - which includes filings from big celebrities, sports figures such as LeBron James or