This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Discover the latest findings from the Content Marketing Institute's 2025 research on content marketing strategies. Emphasizing the importance of local focus and innovative approaches, Joe and Robert advocate for a 'less is more' mentality. They humorously tackle the challenges of budget constraints and high expectations in marketing. The need for authentic, strategic, and engaging content emerges as a top priority, urging marketers to embrace risk-taking to revitalize their efforts. Tune in for insights that'll reshape your marketing strategies!

Big changes are happening in the media world as Semrush's purchase of Search Engine Land raises questions about acquisition seasons. Trust in media is at a shocking low, but this opens doors for innovative content marketing strategies. TikTok faces backlash over its impact on teens, highlighting concerns about mental health. Plus, James Patterson takes a surprising turn by launching a channel on Substack. The hosts also dive into the role of creativity in overcoming resistance and the need for collaboration beyond conventional advertising.

Discover the intriguing rise of AI in content creation, with Google's NotebookLM challenging traditional methods. The discussion dives into the competitive landscape as Google faces scrutiny and market shifts. Plus, the alarming misuse of Meta's glasses raises concerns about privacy. Winners and losers in branding, including Mountain Dew and WordPress, highlight the ongoing evolution in marketing. The impact of social media on youth mental health and a call for innovation in B2B content marketing round out this insightful conversation.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Join Leon, an insightful veteran of X discussions, and Joe, who’s thrilled about The Onion's quirky membership initiative. They dive into why X's transparency report feels anything but clear and debate the New York Times' risky audio subscription model. Joe expresses glee over The Onion's innovative approach, while they critique LinkedIn's AI rollout. They also share opinions on the latest content marketing books and hilarious celebrity antics, blending humor with sharp industry insights.

OpenAI's new 'Strawberry' model is put to the test, sparking discussions on AI's impact on marketing and creative processes. TikTok faces a court battle amidst security concerns, while Instagram rolls out a teen-only platform. MrBeast leaks insights from his YouTube production manual, raising questions about its value. Meanwhile, the hosts reflect on nostalgic cereal memories, the evolving landscape of media ownership, and the emotional highs and lows of their favorite NFL teams.

In this special talk, Joe and Robert dive into the fascinating role of AI in marketing and content creation. They share personal anecdotes, from playful football predictions to lively discussions about Adele's Vegas performances. The hosts examine how AI is reshaping sports marketing and creative workflows, emphasizing the balance between efficiency and human artistry. They also reflect on the importance of deep engagement with original content, revealing the nuances of using AI tools while recognizing their limitations.

In this engaging discussion, Mark Zuckerberg, the founder of Facebook, and Elon Musk, the visionary behind Tesla and SpaceX, dive into the impact of government influences on social media platforms. Zuckerberg reveals pressure from the Biden Administration over COVID content, while Musk faces a ban on X in Brazil. The duo also celebrates the Kelce brothers' massive Amazon deal and critiques shifts in content licensing. They share insights on the stagnation of tech innovation and explore the evolving monetization landscape in podcasting.

Get ready for a deep dive into the 2024 NFL season! The hosts candidly discuss new kickoff rules designed for player safety while keeping the excitement high. Predictions for the AFC and NFC Championship games spark spirited debates, with a focus on teams like the Cowboys, Browns, and Rams. Standout players and a bold MVP forecast for the Packers' quarterback take center stage. Don’t miss the final bet that promises to add some extra thrill to the season!

The discussion kicks off with a hilarious tale of firefighters saving a dog, followed by insightful takes on the DNC's savvy content strategies. Chick-fil-A dives into streaming, while Procreate stands firm against generative AI. The hosts highlight the Savannah Bananas' quirky marketing and Snoop Dogg's revamped campaign that emphasizes entertainment. They also explore the evolving landscape of youth engagement in politics, underscoring the importance of positivity and creative storytelling. A whirlwind of marketing innovation awaits!