This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

How AI Bots Will Dominate the Future of Social Media (462)

Jan 10, 2025

The discussion kicks off with META's ambitious plan to introduce AI bots into social media, exploring the future of synthetic content. There's juicy speculation on Elon Musk's potential influence over TikTok. Iconic characters like Popeye and TinTin are entering the public domain, sparking creative marketing opportunities. The hosts rant about the challenges of commercial fatigue during sports broadcasts, while also highlighting the fastest-growing marketing roles amid increasing AI integration. A vibrant mix of insights and humor keeps the conversation engaging!

01:02:03

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Quick takeaways

Meta's introduction of AI Bots signals a transformative shift in social media where user-generated content may be replaced by synthetic engagement.

The impending release of iconic works into the public domain opens new creative opportunities for brands and content creators to innovate.

Evolving marketing job titles reflect a shift towards measurable outcomes, emphasizing the need for marketers to adapt to new industry demands.

Deep dives

College Football Playoff Insights

The excitement surrounding the inaugural 12-team format of the College Football Playoff is highlighted, particularly focusing on the matchups involving Notre Dame, Penn State, Texas, and Ohio State. The discussion reveals a strong belief in Ohio State's potential to triumph, as their lineup is considered formidable, second only to the Cleveland Browns. Predictions are made with confidence, suggesting Ohio State will win against Texas, followed by a victory over Penn State in the finals. Conversely, an appreciation for Notre Dame's speed on defense is expressed, though a close game is anticipated with a low score.

Intro

2min

Excitement Over College Football Predictions

2min

New Year, New Politics

4min

Predictions and Possibilities in Social Media and Marketing

2min

TikTok, Trends, and Transformation

16min

Exploring Popeye and Marketing Innovations

2min

Reflections on New Year's Eve Broadcasts and Commercial Fatigue

2min

The Rise of AI in Social Media Engagement

19min

Commercial Interruptions and Sports Broadcasting Frustrations

13min

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

How involved will Elon be with TikTok's future?

More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?

Finally, the boys discuss the fastest growing marketing roles.

Winners and losers include AI-free and NFL red zone.

Rants and raves include the Michael Lewis podcast and Pornhub.

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This week's links:

TikTok's CEO and Elon Talk

Popeye and TinTin to Public Domain

Meta's Plan to Unleash AI Bots

Fastest Growing Marketing Roles

Greg Isenberg's AI Predictions

NFL Red Zone and Commercials

Against the Rules Podcast

Pornhub Blocked in South

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

How AI Bots Will Dominate the Future of Social Media (462)