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19min chapter
How AI Bots Will Dominate the Future of Social Media (462)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Rise of AI in Social Media Engagement
This chapter explores Meta's plan to integrate AI bot profiles into Facebook and Instagram, potentially transforming user interaction by introducing generative AI characters. It discusses the implications for brands utilizing AI-generated content, the mixed public response to these innovations, and the evolving landscape of marketing roles influenced by these developments. The conversation reflects on societal concerns around authenticity, loneliness, and how consumers are beginning to value human-created content as a rare commodity amid the rise of digital AI companions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode