This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose OpenAI's Deep Research and Super Bowl Marketing (466)
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Feb 7, 2025 The hosts predict the Eagles versus Chiefs Super Bowl outcome with a mix of analysis and conspiracy theories. They dive into the high stakes of Super Bowl advertising, contemplating its costs and strategies while sharing nostalgic anecdotes. A thoughtful comparison between OpenAI’s deep research and Google’s offerings highlights the evolving role of AI in marketing. They also tackle the ethical dilemmas in meme coins linked to politics, stressing the need for transparency. The discussion blends humor and insight, making for an engaging listen.
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Super Bowl Predictions
- Robert predicts the Chiefs will win 33-28.
- Joe predicts the Eagles will win 31-28, highlighting the similarities in their scores.
Super Bowl Ad Costs
- Super Bowl ad prices have reached record highs, with spots reportedly selling for over $8 million.
- The investments include both airtime and production costs, making ads a significant financial commitment for brands.
Focus on What You Love
- Marketers should focus on areas that they love and that their audience appreciates.
- This alignment leads to greater satisfaction and financial success.