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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
OpenAI's Deep Research and Super Bowl Marketing (466)
Feb 7, 2025
The hosts predict the Eagles versus Chiefs Super Bowl outcome with a mix of analysis and conspiracy theories. They dive into the high stakes of Super Bowl advertising, contemplating its costs and strategies while sharing nostalgic anecdotes. A thoughtful comparison between OpenAI’s deep research and Google’s offerings highlights the evolving role of AI in marketing. They also tackle the ethical dilemmas in meme coins linked to politics, stressing the need for transparency. The discussion blends humor and insight, making for an engaging listen.
01:03:03
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Quick takeaways
- The podcast highlights the friendly rivalry between hosts as they predict Super Bowl outcomes, adding a humorous touch to the anticipation of the event.
- With record-high costs for Super Bowl ads exceeding $8 million for 30 seconds, effective advertising is crucial for brand loyalty and post-game sales boosts.
Deep dives
Super Bowl Predictions
Predictions for the Super Bowl between the Eagles and the Chiefs vary, with one host backing the Chiefs to win with a score of 33-28, while the other favors the Eagles at 31-28. This friendly rivalry reflects the excitement around the game, emphasizing the uniqueness of Super Bowl predictions and personal stakes involved. The hosts humorously debate the implications of the game's outcome on their emotional states, pointing out the significance of a sad face from the Eagles' coach as a bonus to their viewing experience. This banter sets the stage for a lighthearted yet competitive atmosphere leading up to the event.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode