15min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

OpenAI's Deep Research and Super Bowl Marketing (466)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Navigating Marketing Decisions and Communication

This chapter explores the intricacies of abandoning a marketing project, emphasizing the balance between audience engagement and personal goals. In addition, it discusses the role of effective communication in customer service, using a rental car experience to illustrate key strategies. The chapter also touches on significant shifts in television advertising measurement and features commentary on recent media industry developments.

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