OpenAI's Deep Research and Super Bowl Marketing (466)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Future of AI in Marketing
This chapter explores the shifting landscape of artificial intelligence in marketing, signaling a potential future where 'AI-powered' may become an outdated term. It discusses the democratizing effect of AI technology on consumers, highlights recent developments like OpenAI's Deep Research, and compares platforms such as Google's Gemini for content marketing. The conversation emphasizes the balance between AI capabilities and human creativity, underlining the importance of innovative content in effective marketing strategies.
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