This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Is Sora a Game Changer for Marketers and Creators? (458)

Dec 13, 2024

The hosts dive into the world of TikTok, discussing its potential ban and the implications for marketers. They reveal how Omnicom's $13 billion merger with Interpublic reshapes advertising. An exciting look at OpenAI's Sora highlights its potential to revolutionize video generation while grappling with challenges like misinformation. There's also a nod to the resurgence of print media as a strategy. With a blend of humor and insight, they explore the evolving landscape of content marketing and the essential balance between innovation and human connection.

47:05

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Quick takeaways

TikTok is facing a potential ban that raises concerns among creators about the future of their content and platform viability.

Omnicom's $13 billion acquisition of Interpublic is a strategic response to competition from tech firms, reshaping the advertising landscape significantly.

Deep dives

TikTok's Legal Battle and Potential Ban

TikTok is currently facing a legal challenge as it seeks an emergency pause on a potential ban set to take effect in January. After losing an appeal regarding a law aimed at prohibiting the popular social media platform, the company is exploring options to delay the enforcement of this ban, potentially gearing up for a Supreme Court intervention. Experts suggest that the ongoing debate reflects broader anxieties in the creator community, with many questioning the viability of their content on TikTok amid the looming restrictions. While some creators contemplate moving to other platforms, analysts believe that the uncertainty surrounding TikTok's fate will stretch into 2024, leaving users and marketers alike in a state of limbo.

Intro

4min

TikTok's Legal Turmoil and Advertising Landscape

14min

Exploring Sales Strategies and AI Innovations

2min

Exploring OpenAI's Sora and the Future of Content Creation

21min

Navigating Change in Content Marketing Measurement

6min

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?

Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.

And OpenAI releases Sora, increasing the fight over generative AI video.

Winners and losers include print catalogs and the Starbucks origin story.

Rants and raves include an article from The Australian and the idea of change in content marketing.

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This week's links:

TikTok Files Emergency Motion

Ad Giant Omnicom's Big Deal

OpenAI Releases Sora

Print Catalogs on the Rise

Il Giornale and Starbucks Mission Letter

Can Businesses Build Human-Centric Tech?

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