This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Navigating Change in Content Marketing Measurement

This chapter explores the complexities of integrating new marketing strategies, specifically in measuring content marketing against traditional metrics. It discusses the importance of adapting measurement frameworks while building trust through consistent exposure and encourages audience engagement.

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