This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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TikTok's Legal Turmoil and Advertising Landscape

This chapter delves into TikTok's legal battles regarding a potential ban and the company's emergency motion to halt it. The discussion highlights the implications of such a ban for content creators and marketers, along with the recent merger between Omnicom and Interpublic, which reshapes the advertising industry landscape. Ultimately, the speakers stress the importance of balancing content marketing with sufficient promotional efforts in an increasingly crowded digital space.

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