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14min chapter
Is Sora a Game Changer for Marketers and Creators? (458)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
TikTok's Legal Turmoil and Advertising Landscape
This chapter delves into TikTok's legal battles regarding a potential ban and the company's emergency motion to halt it. The discussion highlights the implications of such a ban for content creators and marketers, along with the recent merger between Omnicom and Interpublic, which reshapes the advertising industry landscape. Ultimately, the speakers stress the importance of balancing content marketing with sufficient promotional efforts in an increasingly crowded digital space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode