This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Exploring OpenAI's Sora and the Future of Content Creation

This chapter introduces OpenAI's video generation model, Sora, comparing its features with previous tools like DALL-E while assessing its impact on industries like film. It discusses challenges in creating prompts, the risk of misinformation through deep fakes, and the resurgence of print media as a marketing strategy. Additionally, the chapter emphasizes the importance of maintaining a human touch in content creation and the role of AI as an assistant in professional services.

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