21min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Exploring OpenAI's Sora and the Future of Content Creation

This chapter introduces OpenAI's video generation model, Sora, comparing its features with previous tools like DALL-E while assessing its impact on industries like film. It discusses challenges in creating prompts, the risk of misinformation through deep fakes, and the resurgence of print media as a marketing strategy. Additionally, the chapter emphasizes the importance of maintaining a human touch in content creation and the role of AI as an assistant in professional services.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode