This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Exploring OpenAI's Sora and the Future of Content Creation

This chapter introduces OpenAI's video generation model, Sora, comparing its features with previous tools like DALL-E while assessing its impact on industries like film. It discusses challenges in creating prompts, the risk of misinformation through deep fakes, and the resurgence of print media as a marketing strategy. Additionally, the chapter emphasizes the importance of maintaining a human touch in content creation and the role of AI as an assistant in professional services.

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