This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

2025 Content Marketing Predictions [Special Episode] (461)

28 snips
Jan 3, 2025
Dive into amusing predictions for 2025, from the fate of social media giants like TikTok to the potential for AI's role in marketing. The hosts reflect on the emotional roller coaster of Cleveland Browns fans while humorously assessing past forecasts. Explore the ramifications of tech addiction, ambitious content marketing trends, and the societal impact of online sports gambling. Enjoy light banter about nostalgic advertising and political forecasts as they dissect this season's NFL surprises. Don't miss their bold predictions for the future!
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ANECDOTE

Season Tickets

  • Joe Pulizzi and his wife gave up their Cleveland Browns season tickets after many years.
  • This wasn't due to the team's losing record, but disagreements with current management.
INSIGHT

Predictions Review

  • Joe Pulizzi's prediction about TikTok and YouTube's advertising revenue was partially correct.
  • YouTube's success aligns with the importance of newsletters and podcasts.
INSIGHT

Social Media Ads

  • Brands are increasingly using product placement in social media content.
  • Influencers incorporate sponsored products into their usual videos, often with a direct link to purchase.
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