This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose 2024 Lessons Learned [Special Episode] (460)
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Dec 27, 2024 Reflecting on the lessons learned in 2024, the hosts dive into the potential pitfalls of chasing the latest AI trends. They question the future success of podcasts and emphasize investing in creators rather than influencers. Light-hearted discussions reveal insights into the challenges of launching podcasts in a competitive landscape. A humorous take on failure underscores the necessity of self-forgiveness and adaptation. Ultimately, they advocate for a focused approach to marketing that fosters creativity and collaboration.
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Podcast Success
- New podcasts struggle to gain an audience due to intense competition.
- Spend 80% of your time on distribution and marketing, not content creation.
Trend Chasing
- Chasing fleeting trends in marketing can be detrimental, as seen with Web3 and AI.
- Instead, incorporate new technologies into your existing expertise and evolve your current path.
Forgiveness and Pivoting
- Robert Rose had a difficult year, realizing failure but learning forgiveness.
- He pivoted his business, focusing on human-centric marketing and launching Seventh Bear.