This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
2024 Lessons Learned [Special Episode] (460)
Dec 27, 2024
Reflecting on the lessons learned in 2024, the hosts dive into the potential pitfalls of chasing the latest AI trends. They question the future success of podcasts and emphasize investing in creators rather than influencers. Light-hearted discussions reveal insights into the challenges of launching podcasts in a competitive landscape. A humorous take on failure underscores the necessity of self-forgiveness and adaptation. Ultimately, they advocate for a focused approach to marketing that fosters creativity and collaboration.
52:35
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Quick takeaways
- Successful podcast creation necessitates a strategic focus on marketing and collaboration rather than solely on content creation to thrive in a saturated market.
- Emphasizing personal relationships over material wealth is crucial, as supportive networks can provide significant value during challenging times in marketing.
Deep dives
Debate on Quarterback Choices
The discussion centers around the potential starting quarterback for the Dallas Cowboys, with a focus on Cooper Rush, whose starting record stands at 9-4. There's a debate on whether to stick with Dak Prescott, whose substantial contract presents financial implications despite his performance. The reliability and recent success of Rush suggests he might be a preferable option, as he has shown promising ability as a backup. This conversation highlights the complexities of managing player contracts alongside team performance and fan expectations.
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