17min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

2024 Lessons Learned [Special Episode] (460)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Art of Focus in Marketing

This chapter explores the philosophy behind the new marketing business, Seventh Bear, emphasizing the restoration of creativity and collaboration. The speakers share reflections on the importance of focus and the pitfalls of multitasking, advising marketers to prioritize impactful strategies. Additionally, they discuss the value of building internal influence over external reliance, highlighting the role of personal relationships in achieving success.

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