2024 Lessons Learned [Special Episode] (460)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating the Podcasting Landscape
This chapter addresses the challenges faced by new podcasters in a competitive market, emphasizing the need for effective audience engagement strategies. The speakers discuss the importance of leveraging cross-promotion and integrating emerging trends without losing sight of foundational content practices. They reflect on the evolution of content monetization, particularly through new technologies like NFTs and blockchain, advocating for a balanced approach to innovation.
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