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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Super Bowl Ad Winners & Highest Ratings in History (467)
Feb 14, 2025
The discussion kicks off with lively Super Bowl highlights, including Kendrick Lamar's electrifying halftime show and record-breaking viewership. BuzzFeed's launch of BF Island sparks skepticism about its future. Marketing strategies are put under the microscope, especially regarding paywalls and the effectiveness of AI in streamlining campaigns. The hosts explore exciting trends like cannabis-infused beverages as alternatives to alcohol. Finally, they mull over the blending of content and music curation in today's digital landscape.
01:07:10
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Quick takeaways
- The unpredictable nature of the Super Bowl, highlighted by the Eagles' surprising victory and the halftime show's engaging choreography, reflects fans' deep emotional investments in the event.
- Skepticism surrounds BuzzFeed's new social media platform, BF Island, as hosts question its viability and the effectiveness of 'joy' as a differentiator in the digital landscape.
Deep dives
Tom Brady's New Newsletter
Tom Brady has launched a newsletter named '199', which has garnered mixed reactions from fans and commentators. The hosts humorously speculate about being subscriber number one and discuss Brady's abilities as a commentator, often referencing his repetitive phrases during games. Their lighthearted banter reflects a broader conversation about celebrity influence in media today and showcases their skepticism regarding an athlete venturing into journalism. Additionally, this sparks an interesting discussion on how athletes can often struggle in roles outside their primary expertise.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode