This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Super Bowl Ad Winners & Highest Ratings in History (467)
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Feb 14, 2025 The discussion kicks off with lively Super Bowl highlights, including Kendrick Lamar's electrifying halftime show and record-breaking viewership. BuzzFeed's launch of BF Island sparks skepticism about its future. Marketing strategies are put under the microscope, especially regarding paywalls and the effectiveness of AI in streamlining campaigns. The hosts explore exciting trends like cannabis-infused beverages as alternatives to alcohol. Finally, they mull over the blending of content and music curation in today's digital landscape.
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Super Bowl Impressions
- Joe Pulizzi watched the Super Bowl and was impressed by Kendrick Lamar's performance, despite not being a regular listener of his music.
- Joe thought the choreography was fantastic and noted the high viewership numbers, indicating continued Super Bowl relevance.
Super Bowl Ad Impressions
- Robert Rose found the Super Bowl ads underwhelming, despite record-breaking viewership.
- He highlighted the OpenAI ad as an exception, praising its effectiveness.
Super Bowl Viewership
- Robert and Joe discuss why their Super Bowl viewership predictions were wrong.
- They concluded that the Super Bowl remains a significant cultural event, offering a respite from other news.