20min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Super Bowl Ad Winners & Highest Ratings in History (467)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Collaborative Marketing and AI Insights

This chapter explores the significance of collaboration among businesses, particularly through the lens of local partnerships in Key West. The speakers discuss a fictional business scenario and review OpenAI's new Super Bowl ad, reflecting on the evolving landscape of human and AI integration in marketing. They also delve into the challenges faced by traditional publishing in the age of generative AI, sharing humor and personal anecdotes along the way.

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