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12min chapter
Super Bowl Ad Winners & Highest Ratings in History (467)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating Music Curation and Content Gating
This chapter explores the parallels between music curation and content strategy in digital media, emphasizing how both can enhance engagement. It discusses the complexities of paywalls, highlighting the need for innovative approaches to balance free content and subscriptions. The conversation also addresses challenges in collecting user data, proposing progressive profiling as a method to optimize user experience and sponsor insight.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode