This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose The Future Big Four Social Media. Did You Choose Correctly? (459)
Dec 20, 2024
The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.
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Teen Social Media Usage
- YouTube, TikTok, Instagram, and Snapchat remain dominant platforms among US teens.
- Facebook and X (formerly Twitter) have seen significant declines in teen usage.
Reaching Gen Z
- Target Gen Z with video-first content on platforms like YouTube and Instagram.
- Consider the implications of the potential TikTok ban.
TikTok's Marketing Power
- TikTok's e-commerce growth makes it a powerful platform for product marketing.
- Marketers leverage influencers to embed messages within their content.