This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The Future Big Four Social Media. Did You Choose Correctly? (459)

Dec 20, 2024

The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.

01:06:40

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Episode notes

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Quick takeaways

Pew research reveals a dramatic shift in teen social media habits, with platforms like YouTube, TikTok, and Instagram becoming overwhelmingly dominant.

Anticipated marketing trends for 2024 indicate a decline in effectiveness for superficial celebrity endorsements and emphasize the value of authentic content creation.

The evolution of content creators as a new form of journalism highlights a need for traditional media to adapt and engage more meaningfully with audiences.

Deep dives

Technical Challenges and Drones

The episode begins with a humorous exchange between the hosts about a recent technical outage that disrupted their recording process, which they attribute partially to the simultaneous appearance of drones in New Jersey. This lighthearted banter leads to a playful conspiracy theory suggesting that these drones may have caused the technical difficulties. The hosts express their surprise at the coincidence of the outage occurring on a Friday the 13th and the appearance of the drones, implying a connection that adds an entertaining layer to the discussion. The conversation illustrates how even technical failures in podcasting can become a source of creativity and engagement among hosts.

Intro

2min

Tech Trials and Sports Banter

15min

Social Media's Impact on Teens

15min

Navigating News and Marketing Challenges

2min

Marketing Trends and AI Insights

12min

Ethics in Marketing: The Dangers of Compromising Integrity

4min

Ethics and Evolution in Podcasting

17min

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

We look at the opportunities and challenges ahead.

What are the most overhyped marketing strategies for 2024? I bet you can guess number one.

Winners and losers include the Pivot podcast and McKinsey.

Rants and raves include the OpenAI Santa and Sesame Street.

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This week's links:

Teen Social Media Research from Pew

The Most Overhyped Marketing Strategies of 2024

Content Creators Find a Place in Newsrooms

Pivot's New Deal

McKinsey Pays

OpenAI and Santa Mode

MAX Kills Sesame Street

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