This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Future Big Four Social Media. Did You Choose Correctly? (459)
Dec 20, 2024
The hosts dive into the latest Pew research on social media platforms favored by Gen Z, revealing surprising shifts away from traditional giants like Facebook. They discuss the most overhyped marketing strategies for the coming year, predicting celebrity endorsements will take the top spot. Ethical concerns arise as they critique influencer marketing and the need for genuine connections. Plus, they explore how AI is reshaping content creation while cautioning against its potential pitfalls. Rants and laughs about the current state of tech and media round out the lively conversation.
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Quick takeaways
- Pew research reveals a dramatic shift in teen social media habits, with platforms like YouTube, TikTok, and Instagram becoming overwhelmingly dominant.
- Anticipated marketing trends for 2024 indicate a decline in effectiveness for superficial celebrity endorsements and emphasize the value of authentic content creation.
Deep dives
Technical Challenges and Drones
The episode begins with a humorous exchange between the hosts about a recent technical outage that disrupted their recording process, which they attribute partially to the simultaneous appearance of drones in New Jersey. This lighthearted banter leads to a playful conspiracy theory suggesting that these drones may have caused the technical difficulties. The hosts express their surprise at the coincidence of the outage occurring on a Friday the 13th and the appearance of the drones, implying a connection that adds an entertaining layer to the discussion. The conversation illustrates how even technical failures in podcasting can become a source of creativity and engagement among hosts.
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