This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Future Big Four Social Media. Did You Choose Correctly? (459)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

Marketing Trends and AI Insights

This chapter critiques the overhyped marketing trends for 2024, focusing on the pitfalls of celebrity endorsements and influencer partnerships. The speakers advocate for genuine human connection in marketing, emphasizing the importance of integrating creators into brand teams rather than relying on temporary collaborations. Additionally, they discuss the evolving role of AI in content creation, sharing personal experiences while cautioning against over-reliance on automated systems.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app