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12min chapter
The Future Big Four Social Media. Did You Choose Correctly? (459)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Marketing Trends and AI Insights
This chapter critiques the overhyped marketing trends for 2024, focusing on the pitfalls of celebrity endorsements and influencer partnerships. The speakers advocate for genuine human connection in marketing, emphasizing the importance of integrating creators into brand teams rather than relying on temporary collaborations. Additionally, they discuss the evolving role of AI in content creation, sharing personal experiences while cautioning against over-reliance on automated systems.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode